Building your email list is one of the most important parts of making money online.
Every Internet marketer will tell you the same. Build your email list and nurture it.
How do you build your email list?
To build your email list, you will offer a free newsletter to your visitors, or some type of free eBook related to your niche, or related to making money, and, if possible, a bonus free product, free video series or free service as an added bonus for registering.
Offering bonuses will help to build your email list faster. Building your email list is all about giving great value away for free.
Nurture Your Email List
Once you have people on your email list, you will need to do everything possible to nurture that list.
There are do’s and don’ts you need to be aware of in order to nurture your email list.
If you want to be successful and keep your email list in better shape, never sell or bug people to just buy stuff.
If you offer a free newsletter, you need to offer free, valuable information in that newsletter at all times.
It’s okay to talk about valuable things for sale in your newsletter in a way that doesn’t come across as something for sale in a pushy way.
To accomplish that, you could simply educate your subscribers by writing a review about a product or service in your niche, and offer an affiliate link to the product or service.
But, do it in a way that doesn’t come across like a sales pitch. Only offer valuable information without the sales pitch. People are turned off by the straight sales pitches.
Think of the people on your list like your best friends. You know exactly how your friends would treat you if you called them to try and sell something.
They would suspect the sales pitch instantly and you might lose a friend or lose respect.
If you tell them about an amazing product or service that you are using and how it helps you or your business, and that product or service is in your niche, chances are much better that your friends will buy something you mention.
People on your email list registered for your free newsletter, because they were interested in your niche. They expect to hear about news in your niche.
It’s like, if you are interested in motorcycles and you meet someone at a motorcycle event and become friends. You call each other and talk about motorcycle stuff and you tell each other about any new and amazing things that will make their motorcycling life better.
If you stick to this concept, the end result will be the person always looking forward to your next meeting to talk about motorcycles.
Here is an example of a bad sales pitch, and not the proper way to nurture your email list:
“Hey Joe, I have this great product for sale and it will make your life so much better. It’s only $97. Here is the link to buy it. www…”
As opposed to an acceptable sales pitch:
“Hey Joe, I just used this new product (in your niche) the other day and it’s made a tremendous difference in my business, so I just wanted to share the information with you. (Add product details and what it did for you here) Here is a link to their site if you are interested in learning more. www…”
Always do exactly what you say you will do. Don’t hound people on your email list with offers of things for sale.
Your list is to help educate and to inform people about your niche. Not to smack people in the face with blatant ads only.
Mention you have stuff at the end of an email every now and then, or have that constant ad at the bottom of your emails (like Yahoo does), but don’t send out emails to your email list that only offer stuff for sale.
Write Reviews To Build Your Email List
Another great way to offer items for sale, is to write a review on your blog and send your email list a notice that you posted a review about a product or service in you niche.
If anyone is interested, they can read the detailed information on your blog. That way, your email can be short and sweet, and anyone who is interested, can visit your blog to read more.
Getting visitors back to your blog actually helps you more, because your blog gains more traffic and will rank higher with search engines. Plus, you get people seeing all of your ads on every one of your blog pages.
People will buy from you sooner or later if you can keep them on your list.
They might not be ready to buy from you right at that moment they sign up, but if you are always offering value to them, on your blog and in your emails, sooner or later, you will make a sale.
When people start to like you and trust you, they will eventually buy from you, and many times just to support you for helping them.
I’ve heard so many people say they bought things from people just because they wanted to support them for helping improve their lives with great information on their blog.
People will even donate money to you just because they like you and because you helped them.
If you bug people to buy stuff with an “in your face” email sales pitch, you will lose people’s interest and they will remove themselves from your list.
You will sell when you give. The more you give, the more you get. That’s probably the best marketing tip you will ever learn. The more you give and help, the more you will be rewarded.
Nurture your email list, always give, and do put your stuff for sale on the side. People can tolerate that concept, and you can keep more people on your list for a longer time.
Be sure your emails always offers incredible value. If you don’t have anything of great value to send to your email list, it’s probably best if you don’t send anything.
Learn how to make money online by doing your homework on how to build and nurture your email list.
I recommend building your email list with Aweber. There is an Aweber banner at the top of this page if you want to click on that to check it out for free for 30 days.