Trying to make money blogging? You’re in the right place to learn the most important on-page SEO blogging tips that will help you make more money from your blog.
If you’ve been following along these past few weeks, you’ll know that I’m going through an on-page, top SEO tips series, and this is the third blogging tip discussing the importance of properly structuring the meta description of every page on your site.
Your Meta Description Is Critically Important
Learning how to set up the meta description on your post and article pages is another one of those incredibly important blogging tips you must know and do the same every time in order to get those pages ranked on Google to gain more traffic … and ultimately earn more money.
After all, you’re playing the make money blogging game here, I’m guessing, or you wouldn’t be reading this top on-page SEO tip on my blog.
This cool on-page SEO tip was taught to me several years ago by an SEO expert, and I’ve been using it ever since. The results are always amazing.
What Is The Meta Description?
So, what is the meta description anyway? I will explain in as much detail as possible, for those of you who may be new to blogging, and new to this whole search engine optimization (SEO) thing.
If you’ve done any searching on Google, you will always see a short description below the main title of the URL. See the meta description example image below.
Google obviously loves this on-page SEO set up, because my posts and articles get ranked on page one quickly for many of the keywords I use in the title and description.
My blog traffic grows with each post and article I add. Your blog traffic will grow too, as long as you can invest the additional few minutes it takes to make sure you get this meta description on-page SEO done right.
Setting Up The Meta Description
To understand this explanation about meta description set up, you will need to have a complete understanding of every on-page SEO tip I will be offering in this top SEO tips series.
If you are in this blogging game to make money, you’ll need to spend part of your time reading and studying every avenue about marketing and SEO.
I’m going to recommend surfing around on the Internet and reading the my other posts on this top SEO tips series, and I’m also going to recommend Blogchise to those of you who want to step it up a notch.
I discussed setting up the main keyword phrases in the page titles of your blog. You will be using those keywords in all of your descriptions. Let me explain in the following video tutorial.
When I create a post or article title, I know that my title will end up in the first position on my main URL title.
That title is obviously the most important item on that page, so it should contain keyword phrases that gain traffic and are easy to get ranked. You will read about that in my other on-page SEO tips posts.
The next step … I make sure the title of my post or article is the first set of words in the meta description, and then I will add the next most important keywords in a way that makes the description readable. See the example image above.
Setting up your meta description is that simple. It’s not rocket science.
Keep Your Meta Description Short
Don’t spend all day trying to write a long paragraph for your meta description.
You meta description should be nothing more than three lines of text with the simplest explanation and all of your main keyword phrases added.
Do Not Spam Your Meta Description
I’ve seen meta descriptions laced with the same keywords over and over, and the description is not readable to a person or Google.
Google does not like spam and will not rank your page if you just add the same keywords over and over. Google also just claimed to be cracking down more on spam like this.
If you follow the on-page SEO rules, your blog posts and article pages will get ranked quicker and will have more staying power.