Special update since Google has been making many changes … do not over optimize all of your pages or posts.
In other words, do not use all of the optimization features in all of your posts and pages.
Create some basic pages with little or no optimization features and some pages with a few optimization features, but never go all out on your optimization any more on any one page or Google will give your page a lower rank.
There are only three posts left to come in this top SEO tips and tricks series, and this post about the importance of using keywords properly is one of them.
If you have not read those other important posts in this SEO tips and tricks series, be sure to read each one of them to unlock the most important information of your blogging career.
Some of those other posts on the top SEO tips and tricks offer information that will make or break your blogging business.
You are more than likely reading this blog post about using keywords properly because you want to learn more about how to make money blogging. You’re in for a real treat and some powerful SEO tips in this post.
Getting Posts Ranked By Using Keywords Properly
If you want to make money blogging, one of the most important factors you’ll need to know about, is getting post pages ranked by the search engines.
Using keyword phrases properly will help you achieve your goals of getting every one of your blog posts and articles ranked.
The keywords phrases you select for each post must be properly used and optimized in all of the following elements of each post and article on your blog. 1. Post title. 2. Post content. 3. Image tags. 4. Post description tags. 5. Sub headings.
Be Careful About Using Keywords
Don’t double up on keywords in any of these elements listed above, or Google will look at your page as spam and it won’t get ranked at all. You’ll more than likely get punished for the spam.
Matt Cutts of Google makes it perfectly clear about limiting the number of keywords used in descriptions of any element in your blog posts and articles. If Matt Cutts stresses this, I would listen and obey.
Using Keywords Properly Will Drive More Traffic
Since you will be creating numerous keyword rich blog posts and articles throughout the year, you should be hoping on gaining free traffic to those posts as a result of the keywords you choose.
If you go after highly competitive keywords only, and limit the number of keywords in your titles to those super competitive keyword phrases, your chances of gaining traffic will not be quite as good, which is why I will recommend carefully creating your post title in order to take full advantage of several long tail keyword phrases … if at all possible. Since your creating the post title, why not give it your best shot?
I do recommend using the highly competitive keywords in titles, but be sure you add a few more relevant keywords along with those highly competitive keywords in order to create those all important long tail keywords that will give your site a lot of extra traffic over the long haul.
In other words, the keyword phrase “seo tips” is a highly competitive keyword phrase, so you will want to add more great keywords in with this short keyword phrase to help your post get ranked. A better ranked post will get more traffic from the people around the world who will type in long tail keywords looking for related SEO tips.
Let’s take for instance the title I used in one of the first post of this top SEO tips and tricks series …
The first post of this top SEO tips and tricks series is currently on page three of Google for the keyword phrase “seo tips and tricks” – and it’s also on page two of Google for the keyword phrase “top seo tips.”
You will notice the monthly search volumn and competition for those two keyword phrases in the example images below. Medium competition and low search volumn gives my post a better opportunity to get ranked high on Google and other search engines.
That first post I published on this top SEO tips series was ranked on page one of Google for both of those keyword phrases above, and only one day after I published the post, but slide back a page or two because I have been experimenting with a few different internal and external linking processes as I create new posts just to see what kind of results I would come up with. Obviously, the results were not beneficial, but I learned.
Sorry, but I won’t be going into detail about those experiments in this post.
My only recommendation is to not have more than one link in your post leading outside of your blog, and to make sure that one link leads only to a super high ranking site like Wikipedia that Google looks at as an authority site.
Don’t link to any other blogs that offer relevant information or it will more than likely make your site look like it’s selling links. Another no-no for Google’s algorithms.
Extra Tips For Bloggers
The good news for me and you, is that I can move that post back to page one of Google for both of those keyword phrases by using one cool tip that you can learn in the Blogchise Internet marketing program.
I’m not going into detail here about that program and that cool tip.
If you Google the word “Blogchise,” you can read more about how you can take advantage of those great tips – and how you can make more money blogging.
You will probably ask, why don’t I apply that one cool SEO trick and get that post page back on page one of Google for those two keyword phrases, and that’s a great question that I would also ask if I were reading this post. Let me explain …
I’m in the process of creating several new products that will earn thousands of dollars every week once launched, and my priority is on getting those products launched quickly.
As you will learn about making money online, you will need to feed the big horse that works the hardest at bringing in revenue for you. That’s exactly what I’m doing.
Now, if your personal blog is the only option you have for making money online, I would highly suggest you focus on getting all of your posts and articles on page one of Google by taking advantage of those additional SEO tips in Blogchise.
If you’re on page two or three for any search results, it won’t take much more work to get your posts on page one.
It would actually take me about two hours of work to get that post page back on page one of Google for those two keyword phrases, but every minute I spend on working that one single page back to page one of Google for those two keyword phrases, might earn me $100 to $700 over the next year.
By investing my time in these other, more important and financially rewarding projects, I’m giving myself an opportunity to earn more than $5,000 per week. So, you can see why it’s not a priority for me at this time to work on that one page.
What Are Those Other Programs?
Let me also add in here that you will definitely want to know about those other highly profitable programs I’m working on launching soon.
So, be sure to get registered on the right sidebar to get those three free ebooks in order to learn about those new programs as soon as I make the big launch. Those programs will give you a lot more opportunities to make more money blogging.
My main focus here with this particular blog is to teach you how to make money blogging and to show you all of the tips on getting your blog posts and articles ranked high on the search engines.
I also built this blog to prove a point about making money blogging, and to also help promote other blogging products and services. It’s all about making money blogging.
The Natural Use Of Rich Keywords
If you’ve done your research on the blog post topic, and you write naturally, you should not have any trouble getting those important long tail keywords scattered throughout your post or article at about a three percent to five percent ratio.
This is another area where you don’t want to spam your posts and articles with the keywords you want ranked. Too many of the same keywords in the post verbiage will send a red flag to the search engines.
Google admits to having hundreds of algorithms that are constantly updated by their team of experts, and those algorithms are constantly sifting through your content in order to see if the page of information is worth ranking high for certain keywords.
If you follow all of the other SEO tips in this series, along with using keywords properly, your post or article will get a great rank for many different long tail keyword phrases.
The end result will be continuous traffic to that page. Traffic equals money as you probably already know.
Using Keywords Properly To Gain Viewer Attention
Hopefully you’ve created a keyword rich exciting title for your post or article that makes people want to read it and also click on other links to see what other great information your blog offers on the same subject.
The other idea when creating keyword rich post titles, articles and content, is to hopefully get return visitors, because Google considers all of these factors into how your site pages get ranked.
Using Keywords Properly In Sub Headings
Choosing and using keywords properly in sub headings is another area where you’ll need to be careful.
It’s always good to break up your blog posts into sections and create keyword rich sub headings. So, you’ll pretty much have your title creating work cut out, because you really need to create several titles for each of your blog posts and articles.
Be careful about going overboard with the keywords in your subheadings. You don’t have to fit the main keyword phrase in each of your sub headings.
As a matter of fact, it looks more natural to have some of the sub headings without your main keyword phrase.
Take a look through this post to get an idea of how to use your main keyword phrase within some of the sub headings.
My main keyword phrase for this post is “ using keywords.” I chose this keyword phrase because it has low competition and gets about 200 searches per month.
Now, if you think about the possibility of getting twenty percent of the 2,400 visits per year, by having that keyword phrase “using keywords” ranked on page one of Google, the potential of making several hundred dollars more over the next year from this post is very likely.
If I can earn $300 from this one post that took me about five hours to publish, that’s a decent wage for my time.
The potential for getting this post ranked is much better than if I were trying for a highly competitive keyword phrase.
The other nice bonus is that I will probably get more traffic to this post from many more long tail keyword phrases at the same time. That means more money.
You will notice that I left out that main keyword in some of the sub headings and I’ve also made sure that I added in the same order of keyword phrases as found in parts of the main post title.
All of this title creating process is done on purpose for ranking the post – and the ranking process works great when you follow all of the on-page and off-page SEO tips and tricks you will learn in this series.
Be sure to have only one H1 sub heading with your main keywords and only one H2 sub heading with your keyword phrase. All the rest of the sub heading should be H3.
I’ve never wasted my time with H4 or H5 sub headings and I’ve had no trouble with getting pages ranked.
Limit Your Title Length
Be sure not to make your post or article titles too long, because it hurts the keywords in your all important page meta title.
Matt Cutts of Google actually talks about how it’s important to limit descriptions to a certain number of words.
I would take his advice and keep my post titles to a limited number of carefully selected keywords that fit the description of the post content.
In other words, when creating a keyword rich description for any element of your post, avoid the following style of keyword filled description: diet pills, diet aids, weight loss diet pills, dieting pills, diet tablets … I think you probably get the idea here. That example is what Google considers spam.
A more appropriate keyword rich description would look like this: The best diet pills for your health. That description is short and sweet.
Keep it simple and your posts will rank much higher. Give Google the love it’s algorithms want and your blog will get the love reciprocated.
Using Keywords In Post Titles
Since your post title is probably the most important for several reasons, you will want to take your time in thinking carefully about the way each title is worded, and about the particular keywords you select for each title.
While creating keyword rich blog post titles, you need to keep in mind about Google’s algorithms, and at the same time about gaining the attention of your blog visitors.
My best advice is to spend a few extra minutes thinking about your title structure before you publish the post or article.
Tighten up the title as much as possible, but to gain the most attention from your blog visitors and from Google’s algorithms.
Using Keywords Properly
Limit the number of not so important words in titles that Google doesn’t care much about like, to, the, is, it, but, if … I think you get the idea.
Since you’ll want to always keep your page meta title to a limit of around 80 characters or less, make sure your post and article titles are limited to a certain number of keywords in order to keep your entire page meta title keywords always at that 80 character limit or less.
Follow The SEO Keyword Rules
Always follow these SEO rules with keywords, along with the other critically important SEO tips and tricks in this series and you’ll start seeing more of your posts and articles getting ranked higher without doing much of anything else other than publishing them.
If any of your posts ends up on page two or three of Google for all of the keywords you want ranked, you can always pump up the URL link with the cool tips that Blogchise teaches.
The bottom line, is that when you start following all of the top SEO tips for every page on your site, you’ll start to see your posts and articles getting ranked higher for many of the long tail keywords you’re attempting to get ranked – and also for many long tail keywords you had no idea would get ranked.
As you can see, the importance of choosing the right keywords and using those keywords properly will make all the difference in getting your blog pages ranked to help you make more money blogging.